Strativ, Employer Branding
Strativ AB, a technology and digital services company based in Sweden
Context
About this project
As part of my role at Strativ AB, I took on ownership of the employer branding content strategy, producing and managing content that communicates what it's like to work at Strativ, celebrates milestones, covers events, and supports recruitment. The goal was to build a consistent, human, and professional digital identity that would attract talent and strengthen the company's reputation.
Challenge
The challenge
- Employer branding content was produced ad hoc with no consistent voice or visual identity
- Job fairs and recruitment events needed branded materials produced quickly and well
- Employee announcements and milestones were being missed or handled inconsistently
- Company events and internal moments weren't being translated into external content
- No documented process for producing and approving employer brand content
Approach
What I did
- 1
Employer brand content framework
Established a repeatable content framework for employer branding covering key content categories: recruitment posts, employee spotlights, event coverage, company culture, and milestone celebrations. Defined the tone and style for each category.
- 2
Job fair and recruitment materials
Designed and wrote employer branding assets for job fairs, including social posts, captions, and visual materials in Canva. Ensured each piece communicated Strativ's values and what makes working there distinct.
- 3
Employee announcements
Created a format for welcoming new team members and celebrating internal milestones, new hires, promotions, and anniversaries. These posts were designed to be personal without sacrificing professionalism, and to perform well organically on LinkedIn.
- 4
Event content
Covered internal events and company activities, including team tournaments, company celebrations, and Victory Day, translating internal moments into external content that communicated culture authentically.
- 5
Content calendar management
Maintained a content calendar to ensure regular, planned output rather than reactive posting. This brought consistency to the channel and reduced the time pressure on each individual piece.
Results
Outcome
- Consistent employer brand presence on LinkedIn with a recognisable voice and visual style
- Job fair materials produced on time and aligned with brand identity
- Employee announcement format in place and used consistently across the organisation
- Event coverage turning internal moments into public-facing culture content
- Content calendar reducing reactive posting and improving quality per post
Key takeaways
- Employer branding is most effective when it's consistent, not occasional, one good post a week beats one great post a quarter
- The best employer brand content shows the people, not just the perks
- A simple content framework is the difference between a chaotic social presence and a credible one