Articles

Practical insights on digital marketing.

Practical guides on GA4, Consent Mode, conversion tracking, and building marketing systems that actually work.

GA4 & Analytics ImplementationPaid Media StrategyConsent Mode & PrivacySEO & Organic GrowthDigital Marketing for TeamsFreelancing & Agency Life

Analytics15 min read

Content Security Policy and Analytics Tracking: How CSP Can Break GA4, GTM, and Marketing Tags

GTM tag loads but GA4 shows no data? Learn how Content Security Policy can block analytics tracking, GA4 g/collect requests, pixels, and marketing tags.

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Analytics7 min read

How to Choose a GA4 Consultant (and What a Good Engagement Looks Like)

What to look for when hiring a GA4 consultant, the red flags to avoid, and what a properly scoped engagement should deliver.

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Analytics9 min read

Server-Side Tracking: What It Costs and When It's Worth It

An honest assessment of what server-side tracking actually costs to set up and run, what problems it solves, and when it does not make sense for your business.

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Analytics8 min read

In-House vs Freelance vs Agency for Analytics Setup: Which Makes Sense?

A direct comparison of the three options for getting your analytics and tracking set up correctly — with honest takes on cost, quality, and what each model is actually good for.

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Consent & Privacy9 min read

Cookiebot vs OneTrust vs Usercentrics for Consent Mode v2

A practical comparison of the three most common consent management platforms for EU businesses implementing Consent Mode v2 — what each does well, what it costs, and which fits which type of business.

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Consent & Privacy11 min read

How to Set Up Consent Mode v2 with Cookiebot and GTM (Step-by-Step)

A practical guide to connecting Cookiebot with Google's Consent Mode v2 through GTM — covering the exact configuration steps, what to verify, and the common mistakes to avoid.

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Analytics10 min read

GA4 Not Tracking Conversions? 9 Reasons and How to Fix Each

GA4 shows zero conversions or wildly wrong numbers? Here are the nine most common causes — with specific fixes for each one.

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Analytics7 min read

Client-Side vs Server-Side Tracking: The Practical Differences

What client-side and server-side tracking actually mean, how they differ in practice, what each one solves, and how to decide which your business needs.

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Consent & Privacy8 min read

GDPR-Compliant Analytics: A Checklist for EU and EU-Facing Businesses

A practical checklist covering what GDPR actually requires for analytics and ad tracking — consent, data minimization, vendor agreements, and what most businesses are still getting wrong.

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Paid Media8 min read

GA4 and Meta Ads: Getting Conversion Data Both Platforms Trust

Why GA4 and Meta Ads report different conversion numbers, how to get accurate data into both platforms, and what to do when the numbers will never fully match.

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Digital Strategy8 min read

How I Stopped Being Dependent on My AI Agent to Update My Portfolio

If you built your site with Claude Code or Codex, you've probably wondered how to manage content without running the agent every time. Here's how I solved it with Sanity.

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E-Commerce14 min read

Conversion Tracking for E-Commerce: From Setup to Optimization

Everything you need to know about setting up reliable conversion tracking for your e-commerce store, from basic purchase events to advanced attribution.

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Consent & Privacy10 min read

Consent Mode v2 Implementation: Step-by-Step Guide for GDPR Compliance

A practical guide to implementing Google Consent Mode v2 on your website for GDPR compliance without losing valuable analytics data.

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Analytics12 min read

The Complete Guide to GA4 Implementation: Step-by-Step

A comprehensive guide to implementing Google Analytics 4, from setup to conversion tracking and advanced configuration.

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Free Resource

Free GA4 & Consent Mode v2 Audit Checklist

A practical, field-tested checklist to verify your GA4 setup, GTM hygiene, Consent Mode v2 wiring, conversion tracking, and QA — download the PDF in seconds.

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