TEN's 360
TEN's 360, founded by Rafee Mizan
Context
About this project
TEN's 360 is the agency I founded to deliver full-service digital marketing to businesses that need hands-on support rather than just advice. The agency operates across analytics, paid media, branding, creative production, content, and web, giving clients a single point of contact for their digital marketing needs. Building it meant not just doing the work, but building the systems, processes, and service packages that make it sustainable.
Challenge
The challenge
- Building a service offering that was credible and focused, not scattered
- Developing repeatable delivery processes across multiple service types
- Managing client relationships and expectations without a large team
- Positioning the agency clearly in a crowded market
- Scaling delivery quality while keeping turnaround times competitive
Approach
What I built
- 1
Service design
Defined a clear set of service packages covering the areas I could deliver with the highest quality: analytics and tracking implementation, paid media management, branding and creative, content production, and Elementor-based web support. Scoped each service with clear deliverables and timelines.
- 2
Client onboarding system
Built a Notion-based client onboarding and project management system. Each client gets a shared workspace covering project brief, deliverables, timelines, feedback rounds, and documentation. This reduced miscommunication and kept projects moving.
- 3
Analytics and tracking delivery
Implemented GA4, GTM, and conversion tracking setups for clients, many of whom had never had proper analytics in place. Applied the same rigour I use in larger engagements: event taxonomy, QA, documentation, and handover.
- 4
Creative and content production
Produced branded visual assets, social media content, and copy for clients using Canva and custom design workflows. Maintained a consistent quality standard across different brand voices and visual identities.
- 5
Paid media campaigns
Managed Meta Ads campaigns for clients with a focus on lead generation. Built audiences, wrote ad copy, designed creatives, and iterated based on performance data, always with conversion tracking in place before launch.
Results
Outcome
- Agency operational with an active client base across analytics, paid media, and creative services
- Repeatable delivery system in place using Notion for project management and client communication
- Multiple clients with working GA4 + GTM setups implemented and documented
- Paid media clients with live Meta Ads campaigns and conversion tracking
- Established reputation for delivering analytics and tracking work with a high standard of quality
Key takeaways
- Building a service business is as much about systems and processes as it is about skills
- Positioning matters, a focused agency with clear services wins more trust than a generalist one
- Delivering analytics work at the start of any engagement sets the foundation for everything else
Project summary
- Category
- Agency Leadership
- Tools used
- GA4GTMMeta AdsElementorCanvaNotion
- Outcome
- Full-service agency with active client base
Have a similar challenge?
Let's talk through your situation and figure out the right approach.
Get in touch