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Case Studies
A selection of work across analytics, paid media, strategy, and training — showing how I approach problems and what results look like.
Implemented a consent-aware analytics and tracking setup for a medical provider, ensuring accurate data collection while remaining fully compliant with privacy regulations.
Outcome
Compliant, accurate tracking across all user consent states
Designed and deployed custom event tracking to improve visibility into how users interacted with key booking and navigation actions on a sailing services platform.
Outcome
Clear funnel visibility from landing to booking intent
Conducted a full analytics audit to identify tracking gaps and data quality issues, then developed a roadmap for server-side tracking implementation.
Outcome
Audit delivered with server-side tracking roadmap
Developed a comprehensive marketing strategy proposal for a travel agency network targeting Sweden and Europe, covering channel mix, content direction, and growth opportunities.
Outcome
Full strategy proposal delivered for stakeholder review
Built a LinkedIn content and social strategy to strengthen brand visibility, grow professional presence, and position the business for B2B lead generation.
Outcome
Structured LinkedIn strategy with content calendar
Created and managed employer branding content for Strativ AB including job fair materials, employee announcements, event coverage, and company milestone posts.
Outcome
Consistent employer brand presence across digital channels
Founded and operates TEN's 360, a digital marketing agency delivering analytics implementation, branding, creative production, content creation, paid media, and web support.
Outcome
Full-service agency with active client base
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Implemented a consent-aware analytics and tracking setup for a medical provider, ensuring accurate data collection while remaining fully compliant with privacy regulations.
Outcome
Compliant, accurate tracking across all user consent states
Designed and deployed custom event tracking to improve visibility into how users interacted with key booking and navigation actions on a sailing services platform.
Outcome
Clear funnel visibility from landing to booking intent
Conducted a full analytics audit to identify tracking gaps and data quality issues, then developed a roadmap for server-side tracking implementation.
Outcome
Audit delivered with server-side tracking roadmap
Developed a comprehensive marketing strategy proposal for a travel agency network targeting Sweden and Europe, covering channel mix, content direction, and growth opportunities.
Outcome
Full strategy proposal delivered for stakeholder review
Built a LinkedIn content and social strategy to strengthen brand visibility, grow professional presence, and position the business for B2B lead generation.
Outcome
Structured LinkedIn strategy with content calendar
Created and managed employer branding content for Strativ AB including job fair materials, employee announcements, event coverage, and company milestone posts.
Outcome
Consistent employer brand presence across digital channels
Founded and operates TEN's 360, a digital marketing agency delivering analytics implementation, branding, creative production, content creation, paid media, and web support.
Outcome
Full-service agency with active client base
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