A selection of work across analytics, paid media, strategy, and training — showing how I approach problems and what results look like.
GA4Google Tag ManagerMeta AdsLinkedIn AdsSEOAnalytics Strategy
Marketing Automation & Paid Media
Automated Lead and Ad Reporting for a Leading University
Built two n8n automations that take manual reporting out of a university's Meta ad campaigns: a daily digest of new recruitment leads for the program team, and a daily ad account performance email for department management.
Outcome
New leads and ad performance land in the right inbox every morning, with no manual exports or Ads Manager logins
n8nMeta Lead AdsMeta Marketing APIGoogle SheetsSendGridClaude
Automated Occupancy Reporting for a Software Studio
Replaced a 25-35 minute weekly manual audit with a reusable analysis tool and a scheduled reporting workflow, after three separate automation attempts hit the same platform wall and the fix turned out to be a redesign, not a fourth attempt.
Outcome
Manual weekly audit replaced by an on-demand analysis tool and a scheduled, self-contained reporting workflow
Designed and shipped an internal Claude Code plugin that packages a software delivery studio's workflow into reusable skills and agents, including a deterministic on-page SEO auditor backed by a full automated test suite.
Outcome
Reusable delivery plugin shipped with a deterministic, test-backed SEO auditing system
Claude CodePythonSkills & Sub-agentsAutomated Testing
Implemented a consent-aware analytics and tracking setup for a premium healthcare provider, ensuring accurate patient data collection while remaining fully compliant with privacy regulations.
Outcome
Compliant, accurate tracking across all user consent states
Designed and deployed custom event tracking to improve visibility into how users interacted with key booking and navigation actions on a travel and marine services platform.
Outcome
Clear funnel visibility from landing to booking intent
Conducted a full analytics audit to identify tracking gaps and data quality issues for a Nordic energy company, then developed a roadmap for server-side tracking implementation.
Developed a comprehensive marketing strategy proposal for a travel agency network targeting Sweden and Europe, covering channel mix, content direction, and growth opportunities.
Outcome
Full strategy proposal delivered for stakeholder review
Built a LinkedIn content and social strategy to strengthen brand visibility, grow professional presence, and position the business for B2B lead generation.
Outcome
Structured LinkedIn strategy with content calendar
Created and managed employer branding content for a Nordic software company, including job fair materials, employee announcements, event coverage, and company milestone posts.
Outcome
Consistent employer brand presence across digital channels
Founded and operates TEN's 360, a digital marketing agency delivering analytics implementation, branding, creative production, content creation, paid media, and web support.
Automated Lead and Ad Reporting for a Leading University
Built two n8n automations that take manual reporting out of a university's Meta ad campaigns: a daily digest of new recruitment leads for the program team, and a daily ad account performance email for department management.
Outcome
New leads and ad performance land in the right inbox every morning, with no manual exports or Ads Manager logins
n8nMeta Lead AdsMeta Marketing APIGoogle SheetsSendGridClaude
Automated Occupancy Reporting for a Software Studio
Replaced a 25-35 minute weekly manual audit with a reusable analysis tool and a scheduled reporting workflow, after three separate automation attempts hit the same platform wall and the fix turned out to be a redesign, not a fourth attempt.
Outcome
Manual weekly audit replaced by an on-demand analysis tool and a scheduled, self-contained reporting workflow
Designed and shipped an internal Claude Code plugin that packages a software delivery studio's workflow into reusable skills and agents, including a deterministic on-page SEO auditor backed by a full automated test suite.
Outcome
Reusable delivery plugin shipped with a deterministic, test-backed SEO auditing system
Claude CodePythonSkills & Sub-agentsAutomated Testing
Implemented a consent-aware analytics and tracking setup for a premium healthcare provider, ensuring accurate patient data collection while remaining fully compliant with privacy regulations.
Outcome
Compliant, accurate tracking across all user consent states
Designed and deployed custom event tracking to improve visibility into how users interacted with key booking and navigation actions on a travel and marine services platform.
Outcome
Clear funnel visibility from landing to booking intent
Conducted a full analytics audit to identify tracking gaps and data quality issues for a Nordic energy company, then developed a roadmap for server-side tracking implementation.
Developed a comprehensive marketing strategy proposal for a travel agency network targeting Sweden and Europe, covering channel mix, content direction, and growth opportunities.
Outcome
Full strategy proposal delivered for stakeholder review
Built a LinkedIn content and social strategy to strengthen brand visibility, grow professional presence, and position the business for B2B lead generation.
Outcome
Structured LinkedIn strategy with content calendar
Created and managed employer branding content for a Nordic software company, including job fair materials, employee announcements, event coverage, and company milestone posts.
Outcome
Consistent employer brand presence across digital channels
Founded and operates TEN's 360, a digital marketing agency delivering analytics implementation, branding, creative production, content creation, paid media, and web support.