Digital Strategy
A clear plan for how digital marketing fits your growth
Spending on ads or content without a strategy is how budgets get wasted. I build practical digital marketing strategies that connect every channel and activity to your actual business goals — grounded in your market, your customers, and what you can realistically execute. You get a clear channel mix, a KPI framework, and a quarterly roadmap, not a slide deck that gathers dust. I work remotely with founders and teams across Europe, the US, and beyond.
What's included
What you get
- Marketing strategy audit
- Channel mix planning
- Customer journey mapping
- KPI framework and goal setting
- Competitor and market analysis
- Quarterly roadmap development
How it works
The process
- 1Discovery sessions to understand business goals and constraints
- 2Analyze current marketing performance and market position
- 3Map customer journey and identify priority touchpoints
- 4Build channel mix and budget allocation framework
- 5Define KPIs and quarterly milestones
- 6Deliver written strategy with execution roadmap
Packages
Ways to work together
Pick a starting point, or tell me your situation and I'll recommend the right fit. Every engagement is quoted to scope — request a quote and I'll come back with a clear proposal.
Strategy Audit
A diagnosis of where your marketing stands today and the highest-leverage opportunities to act on.
Best for
Businesses unsure where their marketing is leaking or underperforming.
- Current marketing and performance review
- Competitor and market positioning analysis
- Channel effectiveness assessment
- Prioritised opportunity list
- Findings walkthrough
Full Strategy & Roadmap
A complete, written digital marketing strategy with channel mix, KPIs, and a quarterly execution plan.
Best for
Teams ready to commit to a structured 12-month plan.
- Discovery sessions and goal alignment
- Customer journey and segment mapping
- Channel mix and budget allocation framework
- KPI framework with leading and lagging indicators
- Phased 12-month roadmap with milestones
See it in action
A related project
Marketing Strategy
European Travel Agency Network
Developed a comprehensive marketing strategy proposal for a travel agency network targeting Sweden and Europe, covering channel mix, content direction, and growth opportunities.
Remote, worldwide
Working together, wherever you are
I work with clients across Europe, the US, and beyond — fully remotely. Here's what that looks like in practice.
English, async-friendly
All communication in clear English, with weekly written updates so you always know where things stand — no time-zone tag.
Time-zone overlap that works
I work CET and keep flexible hours that overlap comfortably with the EU and US East Coast. Calls are booked to your time zone automatically.
Invoicing in EUR or USD
Straightforward international invoicing via bank transfer, Wise, or card — billed in EUR or USD, whichever suits your business.
Contract & NDA ready
Happy to work under your contract and sign an NDA before we start. Clear scope, deliverables, and timelines agreed up front.
FAQ
Common questions
What do I actually receive at the end of a strategy engagement?
A written strategy document you can act on: customer segments, a prioritised channel mix, a KPI framework, and a phased roadmap with milestones — specific enough to drive decisions, not a generic deck of aspirations.
Do you only plan, or can you help execute too?
I can do both. Many clients start with strategy and then bring me in to execute or oversee the tracking, paid media, or SEO work that the plan calls for. The strategy is built so it can be executed — by your team or with my help.
How involved do I need to be in the process?
The discovery phase needs a few sessions of your time so the strategy reflects your real goals and constraints. After that, I do the heavy lifting and come back with a draft for your feedback before finalising.
Can you build a strategy for a business in another country?
Yes — strategy work is fully remote. Discovery happens over video calls scheduled to your time zone, the rest is delivered asynchronously in English, and I invoice in EUR or USD.
Ready to get started?
Tell me about your digital strategychallenge and I'll come back with a clear, no-pressure proposal. Book a free intro call to talk it through.
Working with clients in a specific region? See my GA4 & Consent Mode v2 consultant page for European businesses or GA4 & Google Tag Manager consultant page for US businesses.