Analytics & Tracking
Know exactly what your marketing is doing
I set up Google Analytics 4 and Google Tag Manager the way they're meant to work: clean event taxonomy, accurate conversion tracking, and a configuration your team can actually maintain. Whether you're starting from a blank container or untangling years of accumulated tags, I deliver a GA4 + GTM setup that gives you data you can make decisions on. I work fully remotely with clients worldwide, in clear English.
What's included
What you get
- GA4 implementation and configuration
- Google Tag Manager setup and event tracking
- Consent Mode v2 + Cookiebot integration
- Conversion tracking for ads (Meta, LinkedIn, Google)
- Server-side tracking planning
- Analytics audits and QA
How it works
The process
- 1Audit current analytics setup and identify gaps
- 2Plan event taxonomy aligned with business goals
- 3Implement GA4 and GTM with proper configuration
- 4Configure Consent Mode v2 for privacy compliance
- 5Test and validate all events firing correctly
- 6Train team and document the setup for maintenance
Packages
Ways to work together
Pick a starting point, or tell me your situation and I'll recommend the right fit. Every engagement is quoted to scope — request a quote and I'll come back with a clear proposal.
GA4 + GTM Foundation
A clean, correct baseline: GA4 property, GTM container, and core event tracking configured from scratch or rebuilt.
Best for
Businesses with no analytics, or a messy setup that needs a fresh start.
- GA4 property and data stream configuration
- GTM container build with core event tags
- Pageview, scroll, and outbound-click tracking
- Internal traffic and bot filtering
- Setup documentation handover
Conversion Tracking Build
Full conversion measurement across GA4 and your ad platforms, so every channel reports clean signals.
Best for
Teams running paid media that need trustworthy conversion data.
- Event taxonomy aligned to your funnel
- GA4 key events / conversions configured
- Google Ads, Meta, and LinkedIn conversion tracking
- Enhanced conversions and data-layer planning
- QA across desktop and mobile in DebugView
Analytics Audit & Roadmap
An independent review of your existing GA4 and GTM setup, with a prioritised fix list and server-side roadmap.
Best for
Businesses that suspect their reporting data is wrong.
- Full GTM container and GA4 property review
- Data-quality assessment vs. CRM / form logs
- Prioritised list of fixes by severity
- Server-side tracking roadmap
- Written audit report and walkthrough
Related services
More in Analytics & Tracking
This area has a dedicated companion page — worth a look if you're scoping analytics & tracking work.
Free Resource
Free GA4 & Consent Mode v2 Audit Checklist
A practical, field-tested checklist to verify your GA4 setup, GTM hygiene, Consent Mode v2 wiring, conversion tracking, and QA — download the PDF in seconds.
Remote, worldwide
Working together, wherever you are
I work with clients across Europe, the US, and beyond — fully remotely. Here's what that looks like in practice.
English, async-friendly
All communication in clear English, with weekly written updates so you always know where things stand — no time-zone tag.
Time-zone overlap that works
I work CET and keep flexible hours that overlap comfortably with the EU and US East Coast. Calls are booked to your time zone automatically.
Invoicing in EUR or USD
Straightforward international invoicing via bank transfer, Wise, or card — billed in EUR or USD, whichever suits your business.
Contract & NDA ready
Happy to work under your contract and sign an NDA before we start. Clear scope, deliverables, and timelines agreed up front.
FAQ
Common questions
Can you fix an existing GA4 setup, or do you only build from scratch?
Both. A lot of my work is untangling messy GTM containers and misconfigured GA4 properties. I'll audit what's there, document the issues, and either fix in place or rebuild — whichever is cleaner for your situation.
Do you set up conversion tracking for Google, Meta, and LinkedIn ads?
Yes. I configure GA4 key events plus native conversion tracking for each ad platform, including enhanced conversions and modelled conversions where consent allows, so your campaigns optimise on reliable signals.
Do you work with businesses outside your home country?
Yes — I work fully remotely with clients across Europe, the US, and beyond. All communication is in clear English with written updates, and I invoice in EUR or USD.
How long does a GA4 + GTM setup take?
A focused foundation setup is usually 1–2 weeks. A full conversion-tracking build with multiple ad platforms typically runs 2–4 weeks depending on the number of events and integrations.
Ready to get started?
Tell me about your analytics & trackingchallenge and I'll come back with a clear, no-pressure proposal. Book a free intro call to talk it through.
Working with clients in a specific region? See my GA4 & Consent Mode v2 consultant page for European businesses or GA4 & Google Tag Manager consultant page for US businesses.