Paid Media
Campaigns built for results, not just reach
Most paid media fails not because of bad creative, but because targeting and measurement are misaligned — you can't optimise toward conversions you can't track. I manage Meta, Google, and LinkedIn Ads campaigns with reliable conversion tracking wired in before a single euro is spent, then iterate on audiences, creative, and bidding based on real data. I work remotely as a hands-on extension of your team, billed in EUR or USD.
What's included
What you get
- Meta Ads (Facebook & Instagram) campaign management
- LinkedIn Ads strategy and execution
- Google Ads search and display campaigns
- Audience research and targeting strategy
- A/B testing and creative iteration
- Performance reporting and optimization
How it works
The process
- 1Audit current campaign performance and tracking setup
- 2Define target audiences and campaign objectives
- 3Develop creative briefs and launch initial campaigns
- 4Configure conversion tracking and reporting dashboards
- 5A/B test creatives, audiences, and bidding strategies
- 6Scale winners and reallocate spend from underperformers
Packages
Ways to work together
Pick a starting point, or tell me your situation and I'll recommend the right fit. Every engagement is quoted to scope — request a quote and I'll come back with a clear proposal.
Campaign Launch
Stand up a new paid channel correctly — tracking first, then audiences, creative, and launch.
Best for
Businesses launching a new ad platform or starting paid media.
- Conversion tracking setup and verification
- Audience research and targeting strategy
- Creative briefs and ad copy
- Campaign structure and initial launch
- Reporting dashboard setup
Managed Optimisation
Ongoing hands-on management of your live campaigns with continuous testing and reporting.
Best for
Teams with active campaigns that need steady optimisation.
- Day-to-day campaign management across platforms
- A/B testing of creative, audiences, and bids
- Budget pacing and reallocation
- Monthly performance reporting and insights
- Scaling winners, cutting underperformers
Remote, worldwide
Working together, wherever you are
I work with clients across Europe, the US, and beyond — fully remotely. Here's what that looks like in practice.
English, async-friendly
All communication in clear English, with weekly written updates so you always know where things stand — no time-zone tag.
Time-zone overlap that works
I work CET and keep flexible hours that overlap comfortably with the EU and US East Coast. Calls are booked to your time zone automatically.
Invoicing in EUR or USD
Straightforward international invoicing via bank transfer, Wise, or card — billed in EUR or USD, whichever suits your business.
Contract & NDA ready
Happy to work under your contract and sign an NDA before we start. Clear scope, deliverables, and timelines agreed up front.
FAQ
Common questions
Do you manage ad spend, or just set up campaigns?
Both options are available. Some clients want a one-off launch and tracking setup they then run themselves; others want ongoing hands-on management. We agree the scope up front.
Which platforms do you run ads on?
Meta (Facebook & Instagram), Google Ads (search and display), and LinkedIn Ads. I recommend a channel mix based on your audience and goals rather than spreading budget thin across all of them.
Can you run campaigns for a business in a different country or time zone?
Yes. Ad platforms are managed remotely regardless of location. I keep flexible hours that overlap with EU and US East Coast time, send written updates, and invoice in EUR or USD.
Do you set up conversion tracking before launching?
Always. Launching paid media without reliable conversion tracking is guesswork. I verify tracking is firing correctly before any spend goes live — it's the foundation everything else optimises against.
Ready to get started?
Tell me about your paid mediachallenge and I'll come back with a clear, no-pressure proposal. Book a free intro call to talk it through.
Working with clients in a specific region? See my GA4 & Consent Mode v2 consultant page for European businesses or GA4 & Google Tag Manager consultant page for US businesses.